Getting an internship in Digital Marketing/online marketing can be challenging. Companies are demanding when selecting an intern because hiring is more expensive than firing. They don’t want to entertain a person who will be a burden to the team. There is very tough competition in the initial days of digital marketing, you need to toil and endeavour to make it to a good company and position.
However, there are ways to stand out and make a solid foundation for a better career.
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As a beginner, it is very tough to win the trust of clients and digital marketing firms. This is a type of field that demands results and samples. so you need to create samples and projects if you wish to get an internship in this field.
Trick 1: Start a blog
Starting a blog will clear your concepts regarding buying a domain and hosting. you will also come to know about how a website works and will get familiar with technology.
Creating a blog shows the interviewer that you are enthusiastic enough to learn from your own and are inwardly motivated to work.
This also creates a positive impression about yourself. When you engage in writing, you will come to know about SEO, internal linking, external linking, and backlinks. you will also be clear with the presentation of topics and how a blog should be to make it look more appealing. Start small by learning WordPress and using Elementor ( a +point to add to your CV). Remember, right now you are a beginner and there is nothing to show on your CV.
Create projects as much as you can and do not copy content. Maintain your posts and always try to learn new things. Read and consume content from original creators. This will help you to get more creative ideas for your posts. Adding a website at the top of your CV always gives you an edge.
Establishing a blog allows you to establish your authority. By sharing tips tricks and strategies you can establish yourself as an established authority in your niche.
A blog is a portfolio that shows your expertise as a Digital Marketer. By displaying your content, you prove that you do know presentation and demonstration. It also shows that you have practical knowledge before any internship; this is a good indicator for interviewers.
Trick 2: Make a Keyword Research Report
Search for digital marketing agencies in your locality and do a brief autopsy of their website. You will get to know about their clients and their work culture. Knowing this you can add important points to your CV. Do a brief research about their client and what kind of content they want. Dig into the website and its products and find keywords according to the niche. Prepare a report about the keywords that were used and that can be replaced with another good word. Your research needs not to be perfect, but it shows that you pay attention to detail.
Trick 3: Do Free Courses
Let’s assume that you are a student and don’t have money. So does it mean that you cannot learn Digital marketing? Absolutely no. You can learn Digital marketing without paying for courses and that too for free. Many websites offer courses for free and provide good information. You can just search for that kind of course on Google and YouTube and start learning. Remember a course that provides a certificate is always better. On the other hand, if you do not do any courses then the interviewer will ask you about the reason for not doing any courses. Doing a course will increase your chances of being selected because companies want people who already know something about Digital marketing.
Do not fall into the trap of influencers. They do not think about you. 90% of the courses they promote are not worthy of your time and money. They do say that they will guarantee you a job but in this field, no degree/course guarantees you a job. You have to make your way. Instead of purchasing an expensive course go for a less expensive one: after checking about the person who is teaching it. As a new marketer, you should research the course. Avoid following the crowd and instead, increase your hosting plan.
There are many Gurus selling courses online. You need to be very careful before buying one. Try to talk with the management about the perks. If possible try to connect with other people who were the participants. Ask about their experience. Do not decide in a hurry. Choose any course only after an analysis.
Trick 4: Grow your Network
Marketing is a game of numbers, Data is extremely important in marketing. People who focus on growing their network end up with better reach and more views on their posts.
Creating a social presence makes you stand out. Make a weekly calendar and create and post content according to it. LinkedIn is the best platform to grow your network. If you are consistent with posting and engaging with people, soon you will gather followers, and recruiters themselves will reach out to you. It is a platform to showcase what you have and engage, speak up, and share.
Follow industry leaders and observe what kind of posts they are making. Try to learn as much as you can. This single platform can catapult your career.
Trick 5: Prepare work samples
prepare samples that will showcase your skills. It shows that you can create projects. Do not forget to show the assignments that you created for courses. Show your case studies and make a simple Word file explaining what are the insights from them. They are marketing tools that can be quickly shared. They also help you to grow your network. A sample shows your creativity, thinking, making skills, displaying skills, and posting skills.
Complete your portfolio before applying for an internship as continuous rejections can break your confidence. Better to sharpen your skills first and then apply for an internship.
Remember: A good sample is the key to the door for an interview. Be precise and create standard samples.
Trick 6: Apply on platforms
Linked In and Internshala are good resources for finding internships.
LinkedIn has vast networks. You can directly connect with the hiring manager. It increases your visibility to potential recruiters.
LinkedIn allows you to create a professional profile, it lets you show your skills, experiences, posts, education, and recommendations. It provides excellent networking opportunities. You can join groups of your interest and communicate to expand your network.
Jobs and internships are frequently posted on these platforms and with a good CV, you can grab any opportunity. Internships offered provide you with a chance to get hands-on experience. Industry leaders share their experiences and provide insights on different kinds of tools. Do not accept internship offers from foundations(NGOs) as they hire interns to raise money, which can be pretty hectic for new students.